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From "David Reagan (JIRA)" <>
Subject [jira] [Updated] (AIRAVATA-1847) Airavata Logo Drafts
Date Mon, 21 Mar 2016 22:31:25 GMT


David Reagan updated AIRAVATA-1847:
    Attachment: dmreagan-logo2.png

A few disorganized thoughts from someone with no design expertise:

- I like the 'A' gateway idea a lot, but would like to see a couple more iterations on the
gateway itself. But if Suresh prefers to keep it more general, maybe nevermind.

- I wouldn't integrate a logo into the word. I'd just let the word stand by itself and keep
the logo above or to the side.

- I would advocate for keeping the name in all caps and for using a font where 'A' and 'V'
have the same visual weight so that the natural symmetry of the word would shine through,
especially the internal 'AVA.' Option #2 looks just about right. You might even go so far
as to mandate that AIRAVATA always be spelled in all caps, or perhaps in a font that uses
small caps for lower-case letters.

- Think carefully about the colors you want to use. Blue is by far the most popular logo/brand
color because people just seem to love blue, but you may get lost in the crowd. 

- If the elephant idea is still on the table, I recommend using it only if you keep the 3
heads. Too many other projects use a regular elephant logo. Here are a couple quick ideas:
!dmreagan-logo1.png! and !dmreagan-logo2.png!

> Airavata Logo Drafts
> --------------------
>                 Key: AIRAVATA-1847
>                 URL:
>             Project: Airavata
>          Issue Type: New Feature
>            Reporter: Blair Carlisle
>         Attachments: Airavata Logos - By Shivika.pdf, Airavata.pdf, airavata branding
2.pdf, dmreagan-logo1.png, dmreagan-logo2.png
> See the PDF below to view options for the new Airavata logo. Comments welcome.

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