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From Gary Gregory <garydgreg...@gmail.com>
Subject Re: Advice on project logo
Date Sun, 15 Sep 2019 12:10:02 GMT
I do not think we need "Project", we're not a 70s progrock band ;-)

On Sun, Sep 15, 2019, 07:45 Rob Tompkins <chtompki@gmail.com> wrote:

> Here’s a potential logo that I mocked up and sent to Kenneth. Does anyone
> have any opinions on this? I felt like something similar to the one that
> Sally sent across for the HTTP project seemed reasonable.
>
> Also, I think that it’s not exactly adherent to the style guide and that
> Kenneth plans on putting something together that’s analogous and adhere’s
> to the style guide.
>
> Thoughts? -Rob
>
>
>
> On Sep 9, 2019, at 3:17 PM, Gary Gregory <garydgregory@gmail.com> wrote:
>
> The KISS solution would be to get "Central" to produce not just the Commons
> logo but one for each component and be done. The even simpler path is to
> forgo component specific logos, especially since Commons is just one Apache
> project. I like simpler...
>
> Gary
>
> On Mon, Sep 9, 2019, 15:08 Rob Tompkins <chtompki@gmail.com> wrote:
>
>
>
> On Sep 9, 2019, at 11:31 AM, Gilles Sadowski <gilleseran@gmail.com>
>
> wrote:
>
>
> Hi.
>
> Le lun. 9 sept. 2019 à 12:35, Sally Khudairi <sk@apache.org> a écrit :
>
>
> Thank you, Gilles.
>
> I'm copying Kenneth Paskett, creative lead from Central Services. I was
>
> talking to him about this opportunity yesterday: we will be happy to
> explore options for a future design.
>
> Just curious, who on this transmission is at ApacheCon this week. Having
> worked with Sally in the past on an ad-hoc logo for the DC road show
> earlier this year, I could sit down with her and see if we can get
> something analogous to what we have in place currently that satisfies
> everyone (granted my designs tend to be minimalist in nature).
>
> Thoughts?
>
> -Rob
>
>
> I'm not saying "don't use anything that remotely looks like the
>
> feather". It's important that if we choose to use an ASF-feather-inspired
> motif that it doesn't look like it's a "broken" version of the original.
>
>
> It was certainly not the intention.
> It is difficult/impossible to argue on things that boil down
> to a matter of taste or arbitrary policy (like the kinds of
> reuse that are allowed and not by the rights owner).
>
> Ways around that issue could involve the shape or color of the feather,
>
> among other adjustments.
>
>
> Exactly what I meant: IMHO those changes are more "broken"
> than a rotation. ;-)
> [But if they are allowed, then fine.]
>
> Thank you and the community for your trust. We look forward to working
>
> with you.
>
>
> Hopefully, preferences will be collected in the thread which I
> mentioned in the previous message, and the community can
> converge on a few ideas to help with the design.
>
> Best regards,
> Gilles
>
>
> Best,
> Sally
>
> - - -
> Vice President Marketing & Publicity
> Vice President Sponsor Relations
> The Apache Software Foundation
>
> Tel +1 617 921 8656 | sk@apache.org
>
> On Mon, Sep 9, 2019, at 03:22, Gilles Sadowski wrote:
>
> Hello.
>
> Le sam. 7 sept. 2019 à 13:29, Sally Khudairi <sk@apache.org> a écrit :
>
>
> Thank you, Gilles. I appreciate you reaching out.
>
> Normally I encourage PMCs to not re-orient or "spindle" the feather
>
> where possible, but I understand that some legacy logos have a bit of a
> problem with positioning. For example, the Apache HTTP Server logo:
>
>
> - original logo https://twitter.com/apache_httpd/photo
> - interim logo https://britewire.com/apache-http-server/
> - new logo
>
> https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg
>
>
> So is the choice between
> * use the exact same feather as the foundation's
> * not use anything that even remotely looks like feather
> ?
>
> Whilst I understand the proposed design, I'm not *loving* the look of
>
> the logo, particularly as Apache Commons has such a massive footprint
> across so many projects.
>
>
> To that end, may I ask a favor?
>
> Would you and the Apache Commons PMC be amenable to considering
>
> having Central Services --a somewhat new sub-group of ASF Marketing &
> Publicity-- help you with creating a new logo?
>
>
> Help from experts is welcome.
>
> If you are not in a rush, we can see how we can help you.
>
>
> I don't think we should be in a rush, as the proposal to change the
> projects' logo(s) dates back from 3 years ago.[1]
>
> ApacheCon North America starts on Monday, and we can start the
>
> discussions on what your requirements are and the best way to meet your
> needs.
>
>
> I can only speak about of my preferences:[2]
> * At most 2 or 3 graphical elements reminiscent of the project
> (feather included, if applicable)
> * No URL
> * Clearly visible at all (reasonable) resolutions [3]
> * Combinable with 1 additional grahical element (so that we can
> easily create one logo for each of the many components hosted
> in "Commons" [4]
>
> ApacheCon Europe is taking place in October: I was thinking the
>
> timeframe between the two events (~6 weeks) would be sufficient for us to
> have a few proposals developed.
>
>
> Great.
>
> If this works for you, we can get started this week.
>
>
> Fine with me.
>
> If not, I understand. You may proceed with the proposed logo with the
>
> intention of revisiting and updating in future.
>
>
> Now is a good time.
> Indeed, that logo is not favoured by the community (at least the few
> who voiced their opinion).[5]  And, IMHO, the alternatives are failing
> what I consider basic requirements (cf. above).[6]
>
> Many kind thanks again for your attention and consideration.
>
> Warm regards,
> Sally
>
>
> Thank you very much for the offer,
> Gilles
>
> [1] https://issues.apache.org/jira/browse/COMMONSSITE-86
> [2] Discussion thread:
>   https://markmail.org/message/twsre7wl6jmue6mp
> [3] For example, when I look at the top left of the Apache's JIRA
>
> pages:
>
>   https://issues.apache.org/jira/secure/Dashboard.jspa
> I see either a bad logo, or an inadequate use of it.
> [4] See e.g. http://commons.apache.org/proper/commons-rng/
> [5] Lacking feedback, I opted for an upgrade of the feather using
> the foundation's new graphics keeping the old (and supposedly
> consensual) idea for the feather orientation.
> [6] Even though it's great that Loic Guibert was willing to provide
> idea and a few examples.
>
>
> Tel +1 617 921 8656 | sk@apache.org
>
> On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
>
> Hello.
>
> We, at Apache Commons, would like to know whether an Apache
> project  is authorized to extract graphical elements from the
> foundation's logo, apply some transformation to them, and use
> the result in order to compose its own logo.
>
> Case in point is here:
>
> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
>
> (where the feather has been rotated).
>
> Does it constitute a breach of the recommendations published in
> the "Identity Style Guide"?[1]
>
> Thank you,
> Gilles Sadowski
>
> [1]
>
> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>
>
>
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