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From Laura Royet <lro...@linagora.com>
Subject Re: AW: Marketing catch phrase for a promoting James website [unsigned]
Date Mon, 19 Sep 2016 14:49:13 GMT
Hello everybody,

I would like to thank you for your answers.
Here are your proposals and the ones I have added :


*A*- "The Apache James Project is providing a modern, stable, secure and extendable Mail Server
product running on the JVM.
It  promotes open standards and is built using standard components, mostly by Apache, and
it is completely open source and free.
You could just use it to integrate it into your own software or solution, or just run it as
your mail server on Linux or Windows.
Finally, it could be used as toolkit to configure your own unique Mail Service with minimal
effort." -*Bernd Waibel*

*B*- "Apache James is a highly scalable, customizable, Open Source email
server. It is propelled by Java and promotes open standards." -*Michaël Bailly *
*C*-**"The**Apache**James Project is a modern Mail Server product running on the JVM that

promotes open standards. It's built from components so good that other 
projects integrate them too. Finally, it aims at being a toolkit to 
build your own unique Mail Service with minimal effort." -*Laura Royet*


*D*- "The**Apache**James Project is a modern Mail Server product running on the JVM that 
promotes open standards." - *Laura Royet *(here we keep only the first 
sentence of the above proposal). *E*- "Emails at the heart of your business logic.
     James offers a rich set of modern and efficient components providing at the end a stable,
secure and extendable Mail Server running on the JVM." -*Laura Royet*
//  
//*F*-"An innovative toolkit to build your own Open Source Mail Server with 
minimal effort.
     James offers a rich set of modern and efficient components providing at the end a stable,
secure and extendable Mail Server running on the JVM." -*Laura Royet*


In*E & F*  have two sentences : a short catchy marketing one and a longer descriptive
one.

Thanks in advance for your comments.
  Regards, Laura

Le 13/09/2016 à 15:56, Bernd Waibel a écrit :
> Hello together,
>
> I may be not the specialist to find the marketing words, but just a few thoughts:
>
> My starting question is: What makes James different to other solutions?
>
> As I think, there are two "intended use" scenarios, or "aims":
> - Running James as a standalone Mail Server
> - Using James to integrate your own solution
> What I mean: One strength of James is to be "just another mail server".
> But also, it is a fine implementation framework, if you need mail handling, but do want
to do more than that.
>
> Another part is the "feature" section, which is (in my opinion):
> - Open Source and free: as free beer, right!
> - Java based:   If someone integrates his own java software, this is the right place
to start.
> - It is Apache based: Most developers like apache software and their frameworks.
> - Running on Linux and Windows: many software is not able to do run on both platforms.
> - Stable: Yes, we running it 24x7. As this is an important questions for mail servers
at all.
> - Secure, using state-of-the-art encryption standards: Meaning version 3. Security is
important for mail administrators, so should be mentioned.
>
> As stated by Laura Royet:
> « The Apache James Project aims at providing a a modern Mail Server
> product running on the JVM that promotes open standards. It's built from
> components so good that other projects integrate them too. Finally, it
> aims at being a toolkit to build your own unique Mail Service with
> minimal effort. »
>
> What I would like to change "in wording":
> The word "aims" sounds to me like "want to,  but just cannot reach".
> So maybe better use: "is"
>
> E.g:
> The Apache James Project is providing a modern, stable, secure and extendable Mail Server
product running on the JVM.
> It  promotes open standards and is built using standard components, mostly by Apache,
and it is completely open source and free.
> You could just use it to integrate it into your own software or solution, or just run
it as your mail server on Linux or Windows.
> Finally, it  could be used as toolkit to configure your own unique Mail Service with
minimal effort.
>
>
> Many thanks to Laura Royet!
>
> Greetings
> Bernd
>
>
> -----Ursprüngliche Nachricht-----
> Von: Matthieu Baechler [mailto:mbaechler@linagora.com]
> Gesendet: Dienstag, 13. September 2016 11:46
> An: server-dev@james.apache.org
> Betreff: Re: Marketing catch phrase for a promoting James website
>
> Thank you Michael for your answer. My comments bellow.
>
>
> On 09/13/2016 10:21 AM, Michael Bailly wrote:
>> Let me try... disclaimer: I have never been a marketing kingpin
>>
>> "Apache James is a highly scalable, customizable, Open Source email
>> server. It is propelled by Java and promotes open standards."
> Ok, James in its current state is not highly scalable, I think we should
> not trigger to much expectation about that.
>
> Customizable sounds too restrictive : I would really like to emphasis
> the fact James can be instantiated as a backup imap store, as a smart
> SMTP relay, a full mail server and everything you can think about. Maybe
> customizable is enough, but I'm not sure. WDYT ?
>
> Open Source is definitely too restrictive : it's free software (as in
> beer and as in speech)
>
> Finally, it's just a detail, but I would not like to close the door to
> other JVM languages, so I prefer to say JVM rather than Java.
>
>> Thank you Laura to take care of the James website !
> +1
>

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