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From Bernd Waibel <BWai...@intarsys.de>
Subject AW: Marketing catch phrase for a promoting James website [unsigned]
Date Tue, 13 Sep 2016 13:56:19 GMT
Hello together,

I may be not the specialist to find the marketing words, but just a few thoughts:

My starting question is: What makes James different to other solutions?

As I think, there are two "intended use" scenarios, or "aims":
- Running James as a standalone Mail Server
- Using James to integrate your own solution
What I mean: One strength of James is to be "just another mail server".
But also, it is a fine implementation framework, if you need mail handling, but do want to
do more than that.

Another part is the "feature" section, which is (in my opinion):
- Open Source and free: as free beer, right!
- Java based:   If someone integrates his own java software, this is the right place to start.

- It is Apache based: Most developers like apache software and their frameworks.
- Running on Linux and Windows: many software is not able to do run on both platforms.
- Stable: Yes, we running it 24x7. As this is an important questions for mail servers at all.
- Secure, using state-of-the-art encryption standards: Meaning version 3. Security is important
for mail administrators, so should be mentioned.

As stated by Laura Royet:
« The Apache James Project aims at providing a a modern Mail Server 
product running on the JVM that promotes open standards. It's built from 
components so good that other projects integrate them too. Finally, it 
aims at being a toolkit to build your own unique Mail Service with 
minimal effort. »

What I would like to change "in wording":
The word "aims" sounds to me like "want to,  but just cannot reach".
So maybe better use: "is"

E.g:
The Apache James Project is providing a modern, stable, secure and extendable Mail Server
product running on the JVM. 
It  promotes open standards and is built using standard components, mostly by Apache, and
it is completely open source and free.
You could just use it to integrate it into your own software or solution, or just run it as
your mail server on Linux or Windows.
Finally, it  could be used as toolkit to configure your own unique Mail Service with minimal
effort.


Many thanks to Laura Royet!

Greetings
Bernd


-----Ursprüngliche Nachricht-----
Von: Matthieu Baechler [mailto:mbaechler@linagora.com] 
Gesendet: Dienstag, 13. September 2016 11:46
An: server-dev@james.apache.org
Betreff: Re: Marketing catch phrase for a promoting James website

Thank you Michael for your answer. My comments bellow.


On 09/13/2016 10:21 AM, Michael Bailly wrote:
> Let me try... disclaimer: I have never been a marketing kingpin
>
> "Apache James is a highly scalable, customizable, Open Source email 
> server. It is propelled by Java and promotes open standards."
Ok, James in its current state is not highly scalable, I think we should 
not trigger to much expectation about that.

Customizable sounds too restrictive : I would really like to emphasis 
the fact James can be instantiated as a backup imap store, as a smart 
SMTP relay, a full mail server and everything you can think about. Maybe 
customizable is enough, but I'm not sure. WDYT ?

Open Source is definitely too restrictive : it's free software (as in 
beer and as in speech)

Finally, it's just a detail, but I would not like to close the door to 
other JVM languages, so I prefer to say JVM rather than Java.

>
> Thank you Laura to take care of the James website !

+1

-- 
Matthieu Baechler

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