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From Christian Schneider <ch...@die-schneider.net>
Subject Re: [PROPOSAL] Karaf marketing
Date Thu, 12 Nov 2015 08:35:21 GMT
The visual design looks great and quite professional. It looks more like 
a company website though. So people might raise their marketing blabla 
shields on that optic.
The current main message is also too abstract and too much like typical 
marketing speech. In any case the most important thing is that we need 
to followup marketing slogans
with concrete little snippets and statistics that prove them.

I also think we should focus more on the community aspect than the 
product on our site. In my opinion this is the main difference between 
open source and commercial offerings. We need to invite people to 
discuss and help.
So I think some social network integration would be really important. 
For example we could show current tweets or a presentation/talk of the 
day. So people have some positive feedback if they promote karaf. We 
could also have a community member of the day or similar. People could 
add a picture and some text of how they use karaf. We could then show 
one of those profiles each day.

The new style for documentation looks great. On that side we should try 
to make it easier to work on the docs for non committers. So for example 
we could add a link on each page to the doc source on github. So people 
can easily edit the doc and submit changes as pull requests. So 
something like an "edit page" link like in confluence.

Meetups would be really great. I think we should also try to get some 
people from Eclipse and the OSGi alliance to join us. We really need to 
work on converging these communities.
Do you already have an idea about a good place to meet?


On 12.11.2015 07:54, Jean-Baptiste Onofré wrote:
> Hi all,
> I already discussed with some of you about my plan on Karaf marketing.
> I think clearly that we had a great project, a great team, a great 
> tool, but we're not really good in term of promotion and marketing.
> Especially, we have to be clear in the message and the projects that 
> we deliver. For instance, again, I'm sure that karaf-boot is a huge 
> step forward in Karaf adoption. I'm not sure that all users are aware 
> and know the purpose of Cellar, Cave, Decanter, and even some Karaf 
> areas.
> In order to improve the Karaf marketing area, I would like to propose 
> the following plan:
> 1. More professional website
> I think we have to improve both the content and the look'n feel of the 
> website.
> In term of content, I think it makes sense to not emphasize on OSGi. 
> The fact that Karaf runs OSGi is not really interesting for most of 
> end users (of course, it is for advanced/power users). We have to 
> explain that Karaf is modern and multi-purpose container. More over, 
> with karaf-boot, it becomes also a bootstrapper and "run anywhere" 
> paradigm platform.
> So, I started a new website, changing the look'n feel (to give a more 
> professional shape) and the content (changing the marketing message):
>     http://maven.nanthrax.net/goodies/karaf/site/
> I will complete the website today (some cleanup, other pages than the 
> home one, etc), but it already gives you an idea.
> 2. New guides/documentation
> I'm working on the improvement in term of content of the 
> documentation. Especially, the dev guide will be more straight 
> forward, providing recipes for users.
> All guides will use asciidoc now. You can already see the kind of 
> output on the Decanter guide:
>     http://karaf.apache.org/manual/decanter/latest-1/index.html
> All Karaf guides (and subprojects) will be rendered in a popup using 
> such look'n feel.
> 3. Meetups
> I plan to organize a Karaf Meetup beginning of 2016. I have some 
> sponsors in mind. The purpose is to meet most of Karaf users, devs, 
> and enthusiasts.
> I will give you more details soon.
> Thoughts ?
> Regards
> JB

Christian Schneider

Open Source Architect

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