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From Jean-Baptiste Onofré ...@nanthrax.net>
Subject Re: [PROPOSAL] Karaf marketing
Date Thu, 12 Nov 2015 12:37:45 GMT
Hi Giuseppe,

One is not the opposite of the other: an OpenSource project doesn't have 
to have a crappy website ;)

Without kinding, I agree, I will work on the content to show more our 


On 11/12/2015 12:49 PM, Giuseppe Gerla wrote:
> Hi JB
> great work. The new design is very pleasant. I agree with Christian, it
> looks so much commercial... if someone, with no know how on Karaf, opens it
> for the first time, he would think that Karaf is a paid product.
> Probably adding reference to Apache Community will mitigate this aspect.
> I'm really excited to participate in a meeting about Karaf.
> Regards
> Giuseppe
> 2015-11-12 7:54 GMT+01:00 Jean-Baptiste Onofré <jb@nanthrax.net>:
>> Hi all,
>> I already discussed with some of you about my plan on Karaf marketing.
>> I think clearly that we had a great project, a great team, a great tool,
>> but we're not really good in term of promotion and marketing.
>> Especially, we have to be clear in the message and the projects that we
>> deliver. For instance, again, I'm sure that karaf-boot is a huge step
>> forward in Karaf adoption. I'm not sure that all users are aware and know
>> the purpose of Cellar, Cave, Decanter, and even some Karaf areas.
>> In order to improve the Karaf marketing area, I would like to propose the
>> following plan:
>> 1. More professional website
>> I think we have to improve both the content and the look'n feel of the
>> website.
>> In term of content, I think it makes sense to not emphasize on OSGi. The
>> fact that Karaf runs OSGi is not really interesting for most of end users
>> (of course, it is for advanced/power users). We have to explain that Karaf
>> is modern and multi-purpose container. More over, with karaf-boot, it
>> becomes also a bootstrapper and "run anywhere" paradigm platform.
>> So, I started a new website, changing the look'n feel (to give a more
>> professional shape) and the content (changing the marketing message):
>>          http://maven.nanthrax.net/goodies/karaf/site/
>> I will complete the website today (some cleanup, other pages than the home
>> one, etc), but it already gives you an idea.
>> 2. New guides/documentation
>> I'm working on the improvement in term of content of the documentation.
>> Especially, the dev guide will be more straight forward, providing recipes
>> for users.
>> All guides will use asciidoc now. You can already see the kind of output
>> on the Decanter guide:
>>          http://karaf.apache.org/manual/decanter/latest-1/index.html
>> All Karaf guides (and subprojects) will be rendered in a popup using such
>> look'n feel.
>> 3. Meetups
>> I plan to organize a Karaf Meetup beginning of 2016. I have some sponsors
>> in mind. The purpose is to meet most of Karaf users, devs, and enthusiasts.
>> I will give you more details soon.
>> Thoughts ?
>> Regards
>> JB
>> --
>> Jean-Baptiste Onofré
>> jbonofre@apache.org
>> http://blog.nanthrax.net
>> Talend - http://www.talend.com

Jean-Baptiste Onofré
Talend - http://www.talend.com

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