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From Ted Dunning <ted.dunn...@gmail.com>
Subject Re: LLR quick clarification
Date Thu, 12 May 2016 18:19:24 GMT
It just means that there is an association. Causation is much more
difficult to ascertain.



On Wed, May 4, 2016 at 6:06 AM, Nikaash Puri <nikaashpuri@gmail.com> wrote:

> Hi,
>
> Just wanted to clarify a small doubt. On running LLR with primary
> indicator as view and secondary indicator as purchase. Say, one line of the
> cross-cooccurrence matrix looks as follows:
>
> view-purchase cross-cooccurrence matrix:
>
> I1 I2:0.9, I3:0.8, ……..
> …
>
> This, in very simple terms then means that purchasing I2 should lead to
> the recommendation of viewing I1, is that correct? Of course, ignoring the
> other indicators for now.
>
> Thank you,
> Nikaash Puri

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