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From Nikaash Puri <>
Subject LLR quick clarification
Date Wed, 04 May 2016 13:06:45 GMT

Just wanted to clarify a small doubt. On running LLR with primary indicator as view and secondary
indicator as purchase. Say, one line of the cross-cooccurrence matrix looks as follows:

view-purchase cross-cooccurrence matrix:

I1 I2:0.9, I3:0.8, ……..

This, in very simple terms then means that purchasing I2 should lead to the recommendation
of viewing I1, is that correct? Of course, ignoring the other indicators for now. 

Thank you,
Nikaash Puri
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