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From Pat Ferrel <>
Subject Re: Marketing
Date Fri, 24 Mar 2017 15:27:24 GMT
The multiple backend support is such a waste of time IMO. The DSL and GPU support is super
important and should be made even more distributed. The current (as I understand it) single
threaded GPU per VM is only the first step in what will make Mahout important for a long time
to come.

Think of Mahout in 5 years what will be important? H2O? Hadoop Mapreduce? Flink? I’ll stake
my dollar on no. GPUs yes and up the stakes. Streaming online learning (kappa style) yes but
not sure Mahout is made for this right now. 

Or if we are talking about web site revamp +1, I’d be happy to upgrade my section and have
only held off waiting to see a redesign or moving to Jekyll.

As to a new mascot, ok, but the old one fits the name. We tried sub-naming Mahout-Samsara
to symbolize the changing nature and rebirth of the project, maybe we should drop the name
Mahout altogether. the name Mahout, like the blue man, is not relevant to the project anymore
and maybe renaming, is good for marketing.
On Mar 24, 2017, at 7:37 AM, Nikolai Sakharnykh <> wrote:

Agree that the website feels outdated. I would add Samsara code example on the front page,
list of key algorithms implemented, supported backends, github & download links, and cut
down the news part especially towards the end with flat release numbers and dates. Also probably
reorganize the tabs.

If we go with honey badger as a mascot do we have any ideas on the logo itself? Honey badger
biting/eating a snake?) 

-----Original Message-----
From: Trevor Grant [] 
Sent: Thursday, March 23, 2017 8:53 PM
Subject: Re: Marketing

A student once asked his teacher, "Master, what is enlightenment?"

The master replied, "When hungry, eat. When tired, sleep."

Sounds like the honey badger to me...

Trevor Grant
Data Scientist

*"Fortunate is he, who is able to know the causes of things."  -Virgil*

On Thu, Mar 23, 2017 at 5:43 PM, Pat Ferrel <> wrote:

> The little blue man (the mahout) was reborn (samsara) as a honey-badger?
> He must be close indeed to reaching true enlightenment, or is that Buddhism?
> On Mar 23, 2017, at 12:42 PM, Andrew Palumbo <> wrote:
> +1 on revamp.
> Sent from my Verizon Wireless 4G LTE smartphone
> -------- Original message --------
> From: Trevor Grant <>
> Date: 03/23/2017 12:36 PM (GMT-08:00)
> To:,
> Subject: Marketing
> Hey user and dev,
> With 0.13.0 the Apache Mahout project has added some significant updates.
> The website is starting to feel 'dated' I think it could use a reboot.
> The blue person riding the elephant has less signifigance in 
> Mahout-Samsara's modular backends.
> Would like to open the floor to discussion on website reboot (and who 
> might be willing to take on such a project), as well as new mascot.
> To kick off- in an offline talk there was the idea of A honey badger 
> (bc honey-badger don't care, just like mahout don't care what back end 
> or native solvers you are using, and also bc a cobra bites a honey 
> badger and he takes a little nap then wakes up and finishes eating the 
> cobra. honey badger eats snakes, and does all the work while the other 
> animals pick up the scraps.
> see this short documentary on the honey badger:
> ) ^^audio not safe for 
> work
> Con: its almost tooo jokey.
> Other idea: are coy-wolfs.
> Trevor Grant
> Data Scientist
> *"Fortunate is he, who is able to know the causes of things."  
> -Virgil*

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