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From Steve Ulrich <steve.ulr...@proemion.com>
Subject AW: Version 2.x - Norweigian Wood
Date Mon, 07 Dec 2009 08:28:44 GMT
> Glenn Ivar Klausen [mailto:gik@asvito.no] wrote:
> Since we're talking  about bad car names anyway, I would like bring
> this
> little flower from Honda to broader audience. When they in 2001
> released
> news of the new model, now called Jazz, with the original name Honda
> Fitta they didn't do proper research. I Scandinavian terms (Denmark /
> Norway in particular) Fitta means slut or cunt, and the slogan was:
> "Honda Fitta - small on the outside, but it feels big once you're in
> it"
> "Honda Fitta - an everyday pleasure"
> Now, consider the marked for that model... :-D

Ok, that's really hard X-D
Another (and actual) example: the Mitsubishi iMiev, which sounds like "Mief" in German.
Now try to sell an electric car with no (direct) emission that sounds like fug/frowst.


Steve Ulrich

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