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From robw...@apache.org
Subject svn commit: r1408957 - /incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
Date Tue, 13 Nov 2012 21:00:29 GMT
Author: robweir
Date: Tue Nov 13 21:00:28 2012
New Revision: 1408957

URL: http://svn.apache.org/viewvc?rev=1408957&view=rev
Log:
CMS commit to openofficeorg by robweir

Modified:
    incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext

Modified: incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext
URL: http://svn.apache.org/viewvc/incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext?rev=1408957&r1=1408956&r2=1408957&view=diff
==============================================================================
--- incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext (original)
+++ incubator/ooo/site/trunk/content/openofficeorg/orientation/intro-marketing.mdtext Tue
Nov 13 21:00:28 2012
@@ -1,19 +1,73 @@
-Title:     Introduction to Marketing
-Notice:    Licensed to the Apache Software Foundation (ASF) under one
-           or more contributor license agreements.  See the NOTICE file
-           distributed with this work for additional information
-           regarding copyright ownership.  The ASF licenses this file
-           to you under the Apache License, Version 2.0 (the
-           "License"); you may not use this file except in compliance
-           with the License.  You may obtain a copy of the License at
-           .
-             http://www.apache.org/licenses/LICENSE-2.0
-           .
-           Unless required by applicable law or agreed to in writing,
-           software distributed under the License is distributed on an
-           "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
-           KIND, either express or implied.  See the License for the
-           specific language governing permissions and limitations
-           under the License.
-
-
+Title:     Introduction to Marketing
+Notice:    Licensed to the Apache Software Foundation (ASF) under one
+           or more contributor license agreements.  See the NOTICE file
+           distributed with this work for additional information
+           regarding copyright ownership.  The ASF licenses this file
+           to you under the Apache License, Version 2.0 (the
+           "License"); you may not use this file except in compliance
+           with the License.  You may obtain a copy of the License at
+           .
+             http://www.apache.org/licenses/LICENSE-2.0
+           .
+           Unless required by applicable law or agreed to in writing,
+           software distributed under the License is distributed on an
+           "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+           KIND, either express or implied.  See the License for the
+           specific language governing permissions and limitations
+           under the License.
+
+In this orientation module you will be introduced to Marketing within the Apache OpenOffice
community.   
+You will learn about many of the ways in which we can do marketing, as well as some of the
constraints we must 
+keep in mind as a non-profit organization.  After completion of this module you should be
prepared to jump in and
+assist with ongoing marketing activities.
+
+To complete this modules you will need to read the following material along with associated
links.  There are 
+some questions offered for you to reflect upon, but no written responses are required.
+
+Note:  You may want to first review the [Level 1 and Level 2 Orientation Modules](http://incubator.apache.org/openofficeorg/orientation/index.html).
+
+Also, please subscribe to the project's [Marketing Mailing List](http://incubator.apache.org/openofficeorg/mailing-lists.html#marketing-mailing-list),

+and then [send a note](mailto:dev@openoffice.apache.org?subject=Starting Intro to Marketing
Module) to introduce yourself.
+
+##What is Marketing?
+
+http://heidicohen.com/marketing-definition/
+
+##Brand and Trademark
+
+https://cwiki.apache.org/confluence/display/OOOUSERS/Branding+Style+Guide
+
+http://incubator.apache.org/openofficeorg/trademarks.html
+
+http://www.apache.org/foundation/marks/
+
+##Tools for Communications
+
+  - Mailing Lists
+  - Website
+  - Events
+  - Project Blog
+  - Social Networking
+  - Word of Mouth
+  - The Press
+  - Surveys
+
+##Tools for Data Gathering
+
+  - Mailing lists
+  - Press
+  - Surveys
+
+##Marketing Collateral
+
+##Marketing in a Non-Profit Organization
+
+  - Honesty
+  - Public Good
+  - Focus on our strengths, not on others' weaknesses
+  - Marketing != Competing against
+
+Congratulations!  You have completed this Module.  Please send a note to [marketing@openoffice.apache.org](mailto:marketing@openoffice.apache.org?subject=Completed
Infrastructure Module) so 
+we all know you have completed this level.   This is also a good opportunity to send along
any feedback or questions you might have on this Orientation Module.
+
+



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