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Subject [CONF] Apache OpenOffice Community > Apache OpenOffice 4.0 Brand Refresh Project
Date Fri, 08 Feb 2013 01:17:00 GMT
Space: Apache OpenOffice Community (
Page: Apache OpenOffice 4.0 Brand Refresh Project (

Edited by Samer Mansour:
h2. Preamble

Apache OpenOffice (AOO) is the re-named and re-homed, the second most popular
Productivity Software package on the market.  Our users number in the tens of millions
worldwide.  AOO is one of the most important pieces of open source software available
today.  Being of a type of application that is universally used in computers world
wide by people of all ethnicities and localities and from home users and small business through
to large enterprise and government.

The OpenOffice community is over ten years old, it spans all time zones, a myriad of cultures
and languages and levels of technical sophistication.  This creates a vibrancy and
atmosphere within the community that is unique to the OOo universe.

The OpenOffice User community shares many of these attributes but is far larger than the volunteer

h2. Aim

The aim of the project is to provide the Apache OpenOffice Project Management Committee with
options for some new branding options for the 4.0 release.  Volunteers can use existing
branding as a starting point or start entirely afresh.

h2. Scope

* An AOO Logo

* Can be altered for use in splash screens, about screens, publications, website, elements
in application icons, etc.

h2. Criteria For Logo & Branding

There are three criteria for logo proposals. 

*Primary Requirements* must be satisfied in order to be considered, it will be disqualified
until it is remedied. 
*Secondary Considerations* are nice to haves, a logo proposal can have none of these yet can
be a perfectly fine proposal.
*Restrictions* must not be satisfied, it will be disqualified until it is remedied.

h3. Primary Requirements:

* Logo submissions must include the source.
* Logos can be as large as the designer wishes, but must be able to scale down and not loose
detail. eg.. for website, splash screen, etc.
* Although text in the logo is optional, any font used must be a free and open font. eg. SIL
Open Source Fonts.  Any font used in the logo must be disclosed upon submission.
* Incorporation of gulls literally or symbolically, but not necessarily the existing shape
used in current branding.

h3. Secondary Considerations:

* Can be altered for appending an application version, "Apache OpenOffice 4.0"
* Can be altered for use in splash screens, about screens, publications, website, elements
in application icons, etc.

h3. Restrictions:

* Cannot use proprietary fonts.
* Cannot resemble other productivity software branding that exist on the market.
* Cannot closely resemble other logo and trademarks by other organizations. eg. gold colored
arches, single swoosh, blue thumbs up
* Cannot use the Apache logos or other trademarks.

h2. Time Line

Designers must submit their designs before XXX.

h2. Voting

Who will vote?

After which a vote will take place to eliminate the proposals down to three, using the STV
method. []

A second vote will be used to pick the winner. STV method here to eliminate third place. Winner
will be the one of two with the most votes.

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