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Subject [CONF] Apache OpenOffice Community > AOO 4.x - Logo Explorations
Date Sat, 20 Apr 2013 15:20:00 GMT
Space: Apache OpenOffice Community (
Page: AOO 4.x - Logo Explorations (

Edited by Can Ünlüsoy:
h2. *Creative Brief*

How might we update or enhance our product visual identifier/logo to best reflect our brand?

h2. Brand Attributes

The Apache OpenOffice brand reflects the following attributes:

* global
* open
* transparent
* accessible
* clean
* strong
* leader
* approachable
* innovative
* modern
* sharp
* usable
* lightweight

h2. Visual Elements

The following visual elements are associate with the Apache OpenOffice products:
* globe, orb, circle
* document, page, square, rectangle
* transparent materials
* letter O & O
* apache feather
* gulls, page curls
* document, book, booklet

h2. Brainstorming

No wrong answers here, just a collection of sketches realizing the visual elements.

h5. Kevin Grignon - Concepts

!Concept 03 - Sketch.JPG|thumbnail,border=1!

!Concpet 04 - Sketch.JPG|thumbnail,border=1!

!Concpet 05 - Sketch.JPG|thumbnail,border=1!

!Concpet 06 - Sketch.JPG|thumbnail,border=1!

!Concpet 07 - Sketch.JPG|thumbnail,border=1!

!Concpet 08 - Sketch.JPG|thumbnail,border=1!

!Concpet 09 - Sketch.JPG|thumbnail,border=1!

!Concept 09 - Medium Fidelity.png|thumbnail,border=1!
- docs
- transparent

!Concpet 10 - Sketch.JPG|thumbnail,border=1!

h5. Lucas Filho  - Concepts


*1.Graham Lauder* \-  *Graphical Text for Logo text*

This is another example of a text graphic created in inkscape used instead of some type of
typeface.  It's a San Serif type font and can be modified as an svg. !OpenOfficeText.png|border=1!
PNG version: !OOLogoText.png|border=1!

h4. 2.Michael Acevedo - Concept Logo for AOO 4 Proposal #1 (12-15-2012)


This logo proposal changes makes use of a new font and logo scheme to present the word OpenOffice
by updating the orb as a flat surface and placing a "donut" hole (which represents the open
nature of AOO as an open source project) in the orb along with our trademark gulls effectively
making it an "O" which anchors the words "Open" and "Office" but with the use of a single
"O". The logo also makes use of a new typeface.

 !AOO 4 LOGO.jpg|border=1,height=300!

h4. {color:#000000}{*}3.Michael Acevedo - Concept Logo for AOO 4 Proposal #2 (12-19-2012)*{color}

The second logo proposal for Apache OpenOffice 4 is more conservative, conventional,
and simplistic than the previous logo proposal; which makes the new open office logo more
recognizable among the community. The new logo proposal makes use of an updated OpenOffice
orb which now rests on four squares that represents the four main applications associated
with an office suite (Blue= Writer, Green= Calc, Orange= Impress, and Violet= Base). In addition
the orb now is surrounded by a white belvel emboss ring that makes the logo look more like
a pin and actually makes it stand out of the four background squares

. !AOO 4 LOGO v2-5 Small copy.jpg|border=1!

h4. {color:#000000}{*}4.Michael Acevedo - Concept Logo for AOO 4 Proposal #3, 4, 5, 6, and
7 (12-20-2012)*{color}

Below there are 5 additional logos for the Apache OpenOffice project, all of these follow
a similar language to logo proposal 2. !AOO 4 LOGO All Proposals 2.jpg|border=1!

!AOO 4 LOGO All Proposals 3.jpg|border=1!

h4. [5.JZA#display/~jza|JZA#display/~jza] \- AOO 4 Logo proposal

A design quite different from the Gulls and even the parameters used. The logo applies more
basic elements with a second version that is more complex. It tries to emulate some symbolism
of continuity and dynamic evolution. Is not meant to be a finished design but the inspiration
to think different about logos and image of the product.


A more complex version with something that is between feathers or the flow of water. It add
some dynamism and speed to the _continuity symbol_.


Some suggestions on improving the fonts and color combination has already been contributed.
A more rounded and contrasting font might improve the impact of the logo.

h4. *6.Michael Acevedo - Concept Logo for Apache OpenOffice 4.0 Proposals #8 and #9 (12-26-2012).*

The designs below are the eight and ninth versions of my proposal logos for the Apache OpenOffice
4.0 logo. This new design does away with the orb and changes it for a gull ring that rests
under a blue background which itself rests on circles which are inspired on the Adobe Flex
logo multicolor scheme. The new gull ring while being new retains the familiar circular shape
of the current OpenOffice logo, but at the same time is a new take that pays respect to the
orb. All of these elements are wrapped in a modern black gradient icon than makes the logo
stand out. Furthermore, the new logo actually changes the look of the word OpenOffice (also
an inspiration from the Adobe Flex project logo) into a more modern non-capitalized "openoffice"
design. The latter serves the function of highlighting Apache as the owner of the project
(whose name is in capital letters), yet the non-capitalized "openoffice" names takes presence
by being written in a larger size font. Overall, the new logo design is simple, clean, and

Below there are two designs, the first one (top) is the proposed official logo for the project
and the second logo (bottom) has a slightly smaller icon that is geared toward website header
use and banners.

!AOO Logo Proposals 8 and 9 downscaled.jpg|border=1!

h4. 7.Robin Fowler - Logo proposal OpenOffice 4 (01-31-2013)

The gulls in this logo are aligned to form the shape of a book. On one of the pages there's
text (writer) and the other there's a spreadsheet (calc). The font used is the Bitstream Vera.
The feather is white like the gulls, the reason for not using the apache brand feather is
simply that it doesn't really match the design.


h4. 8.Michael Acevedo \- *Concept Logo for Apache OpenOffice 4.0 Proposals #10 and
#11 (1-31-2013).*

The following logo which I affectionately call "BlueCon", takes a cue of
logo designs 9 and 10, but actually makes it simple by taking the multicolored rings away
and repaints the icon to the OpenOffice blue color. As with proposal 9 and 10 seagull ring
remains and the design for the word "openoffice" is carried over as well. This logo addresses
observations made about logos 9 and 10 being "too crowded" due to the application rings. The
new coloring of the icon represents the whole OpenOffice suite, something that the original
seagull orb accomplished. Logo proposal 10 is oriented to be used on the office suite, where
logo proposal 11 is geared towards being used on the project's webpage as the icon has been
scaled down to be more header friendly. !AOO 4 LOGO Proposals Bluecon.jpg!

h4. Kevin Grignon \- *Concept Logo for Apache OpenOffice 4.0 Proposals #12 and #13










h2. Notes

- consider a logo content, as seen in Flex
- Apache OpenOffice is a continuation of, consider retaining aspects of previous
OpenOffice logo for continuity
- consider including Apache in logo

h2. Test

Sample document attachment: [^sample_document.odt]

h4. 9.Carl Marcum - Rough Concept Logo for Apache OpenOffice 4.0

This is a rough draft of my thoughts for a logo. Borrowing the text portion from Michael Acevedo's
proposal and the 3.4 orb.
Colors are added as a bar beneath text. The "S" shapes ends of the colors are from the icons
(Sun styling I think?).
The colors could be attached together and gradient applied maybe.
I hope if someone likes this they can pursue it further as I'm not an artist :-)



h2. 10. Samer Mansour - Logo Proposal & Branding Consideration

Inspired by Michael Acevedo's rounded square design in 6 & 8. Font is from Google Web
Fonts, its OFL licensed.  If we can't use font we can replace.

My goal is to keep it simple, Its not just a splash screen logo, its a brand, and this brand
will need to spread through out the product. Icons, about, website, etc. 
Simplicity in logo will help with branding challenges in busier layouts like the Website,
About Screen, videos etc.
I picked the font because the font shape helps reinforce the logo's shape.

Opinion: User should be able to see an outline or silhouette of a logo and recognize the brand.
The gulls are ours.

Black outline is to help focus eyes. Second image is to show application to other branding
activities, done with less effort.
!SM - AOO4 - Logo Consid.png|border=1,width=621,,height=452!

h2. 11. Chris R. - Clean flat style (Feb-Mar 2013)

Feb 2, 2013: Just a rough fast brainstorm test ;-)
Without glossy or other "modish" style. Left away all "unnecessary elements": the brand should
speak for itself.
Scales not bad at smaller sizes (app icons here 64px), but this is just to give an idea of
my idea: icons are not optimzed (line thickness, etc.)


Mar 15, 2103: Got inspred by Kevin Grignon (Source Sans Pro font and color background) and
at the same time found my first proposal inappropriate (missing Apache and Open).
Have used grey colors for the font and added TM.
Find this proposal much better.


h2. Lucas Filho - Concepts 02


Using Google to write, sorry errors.

I present four proposals for logo Apache OpenOffice 4.0. In standard versions, and indeed
black and white. For best viewing, download, and view separately.

01 - The proposal presents a shame apache inside a circle representing the world - ie, the
world is Apache;

02 - Based on the scrawl of Kevin Grignon, the plane represents freedom. But we have two problems:
the plane separately without the name does not remember the brand, we have no reference what
it is. Second, I have already submitted a proposal similar to the LibreOffice project for
some time ([]);

03 - My favorite:-) , shows six squares inclined. Each package represents programs (Writer,
Calc, Impress, Base, Draw and Math). The set - name and objects, references an arrow (apache);

04 - The two objects can become a success in marketing. The two objects refer to painting
done with fingers in the faces of Apache Indians. Imagine lectures around the world made ​​with
the speaker with his face painted (a headdress would be excellent to complement this case)\!

This characterization would be a "trademark" of Apache OpenOffice. I'm not talking about using
costumes through the streets, but the painting would be the basic (optional).

Em português:
Usando o Google para escrever, desculpe erros.

Apresento quatro propostas para logomarca do Apache OpenOffice 4.0. Em versões normal, com
efeito e preto e branco. Para melhor visualização, fazer download e ver em separado.

01 - A proposta apresenta uma pena apache dentro de um círculo que representa o mundo - ou
seja, o mundo é Apache;

02 - Baseado no rabisco de Kevin Grignon, o avião representa a liberdade. Mas temos dois
problemas: o avião em separado sem o nome não lembra a marca, não temos referência do
que se trata. O segundo, já enviei uma proposta parecida ao projeto LibreOffice há algum
tempo ([]);

03 - Minha preferida : ), mostra seis quadrados inclinados. Cada um representa os programas
do pacote (Writer, Calc,Impress, Base,Draw e Math). O conjunto - nome e objetos, faz referência
a uma seta (apache);

04 - Os dois objetos podem se transformar em um caso de sucesso em marketing. Os dois objetos
fazem referência a pintura feita com dedos nos rostos dos índios apaches. Imaginem as palestras
ao redor do mundo feitas com o palestrante com o rosto pintado (um cocar como complemento
seria excelente neste caso)\!

Esta caracterização seria uma "marca registrada" do Apache OpenOffice. Não estou falando
de usar vestimentas pelas ruas, mas a pintura seria o básico (opcional).

h2. 13. Samer Mansour - Flat & Slim

Building on Chris R. Direction.  Fonts are Apache License 2.0 fonts. This is in the
direction of a refresh rather than a new logo.

Can also adjust to make f's touch.


Open Sans Light


Open Sans - 'Apache' still in Open Sans Light though



h2. 14 Pavel Vasilyev  - Classic Apache feather & Name


h2. 15 Abhimanyu Singh

Built using Inkscape. Font used is UbuntuCondensed-Regular (under UFL). Minimalistic and Gradient
less logo. Two O's lined up to look like a tunnel and 2 Gulls coming put of it, representing

h2. 16 Robin Fowler - Logo proposal OpenOffice 4 (29.03.2013) Updated 08.04.2013

Judging by feedback the new logo should be evolutionary rather than revolutionary. This design
provides a simplistic and modernised twist to the current logo. Adding just that little bit
of depth to make it stand out from similar styles (microsoft), it still delivers the 'flat'
look many of you have proposed. The feather represents the apache brand as well as giving
the logo a more unique and recognisable form (rather just a plain circle). There will be more
thought given to the implementation of the feather.


Here is a revised version of my first proposal as well as my second proposal without feather:



h2. 17 Samer Mansour - 31.03.2013

If people like the feather I suggest we try to incorporate it into the current logo, although
when its too small it loses its shape when scaled down.

>From the left to the right: 1 Current logo, 2 lighter current logo, 3  flatter logo (Similar
to Robin's), 4 All Flat with lighter blue, 5 All  flat with official blue.
!Middle Ground.png|border=1!

h2. 18 Can Ünlüsoy - Logo Proposal

A different color palette is suggested. I tried a squarish shape for the icon and it now looks
just like an app icon. Simple, clean and recognizable.


h2. {color:#000000}{*}19 Antoine - one other Aoo logo proposal{*}{color}


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