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From André Schnabel <>
Subject Re: (was Re: Ooo blog)
Date Mon, 11 Jul 2011 16:51:51 GMT

Am 11.07.2011 18:39, schrieb Rob Weir:
>  From a branding perspective you did have the opportunity to start
> fresh, but you did not go with a ".org" name.

It did not matter that we had the opportunity to start fresh - what 
really did matter was that we *had to* start fresh.

Anyway - everyone has the opportunity to start fresh at any given time. 
But only few have the chance to continue to grow a strong existing 
brand. It's indeed up to those people to take this chance (as well as 
the responsibility for the established brand).



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