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From Jürgen Schmidt <jogischm...@gmail.com>
Subject Re: [Proposal]: Call for donations
Date Fri, 05 Apr 2013 06:59:57 GMT
On 4/5/13 4:22 AM, Rob Weir wrote:
> On Thu, Apr 4, 2013 at 8:23 PM, Dave Fisher <dave2wave@comcast.net> wrote:
> 
>> We can easily copy the "Donate" button from the footer to the topnav.
>>
>>
> The pages are already so busy that making anything stand out is rather
> difficult.
> 
> I'll give you an example.  We (Samer and I) did an experiment with
> different placements of the social sharing links.  So we weren't asking for
> money or anything like that.  We were just asking users to friend us on
> Facebook.
> 
> We tracked the response rate over a two week period.
> 
> For placement up on the navbar or to the right of search, the response rate
> was 0.04%.
> 
> For further down on the page, in its own section (how we have it now) the
> response rate was 0.19%.
> 
> The best rate was right front and center, above the announcement with
> graphics.  That had 0.34% response rate.  Though that was the best, we
> opted not to go with it since it was not really appropriate for permanent
> use, though it might work OK for a temporary campaign.
> 
> (We also did some variations that were text-only, but the versions with
> graphics did better each time)
> 
> So with 0.34% response rate on click through, we'd get maybe 2500
> clicks/day. Not sure what % of those would actually contribute, but even at
> 1% that adds up over a while.

Well I would prefer a better and more prominent place on the page in
general but I trust your experiment with Samer and the facebook link. If
we don't find a really good place we can of course repeat this
periodically. I don't know every 3 month or at least combined with new
releases.

But we should definitely prepare a blog post that 40 million downloads
and the related traffic are not for free, the forum and wiki is not for
free etc. Simply presenting the facts and describe how donation will
help to run all this. We have good partners like sourceforge but any
single individual can help as well. PayPal can handle many small donations.

But yes we have to align this with fundrasing to ensure that we do it
correct and in a way that they can handle it.

> 
> Another entirely unrelated approach would be to have an Amazon Affiliate
> account for the ASF and then have a listing of books related to Apache
> projects.  The ASF would then get a % of each referred sale. That could be
> huge, especially with the Hadoop family of projects.
> 

interesting idea, who would be able to work on something like this. I
assume fundraising, you should share the idea with them

Juergen


> -Rob
> 
> 
>> We can request that l10n teams add a translated donate button for their
>> language. If they haven't translated their brand and topnav now would a
>> time to do so. We would want to translate the fundraising page, too.
>>
>> Is this a vehicle for incrementally starting the new web hierarchy? Some
>> variation on the plans that many of us have kicked around?
>>
>> On Apr 4, 2013, at 4:05 PM, Daniel Shahaf wrote:
>>
>>> You might want to talk to fundraising@ before you do anything --- not as
>>> much for permission as for ideas on how to frame the "Please donate"
>>> request.
>>>
>>> (fundraising@ is privately-archived)
>>>
>>> Joseph Schaefer wrote on Thu, Apr 04, 2013 at 18:38:18 -0400:
>>>> FWIW last time I checked there was a huge increase
>>>> in paypal donations once OpenOffice adjusted it's
>>>> contribution page accordingly.
>>>>
>>>>
>>>> On Apr 4, 2013, at 6:21 PM, Andrea Pescetti <pescetti@apache.org>
>> wrote:
>>>>
>>>>> Raphael Bircher wrote:
>>>>>> Am 04.04.13 14:22, schrieb Jürgen Schmidt:
>>>>>>> And opinions or further ideas how we can improve this? It shouldn't
>> be a
>>>>>>> big problem for us to collect the money we need.
>>>>>> I disagree. Yes, we can help with foundings for ASF, but please do
>> this
>>>>>> on ASF Level. Founding money is not the task of a ASF project, It's
>> the
>>>>>> task for the foundation.
>>>>>
>>>>> The Foundation is made by its projects, so OpenOffice should
>> definitely help with fundraising. Consider that OpenOffice (downloads
>> excluded!) generates as much web traffic as all the other Apache projects
>> put together, or something reasonably close to that. Also, the OpenOffice
>> infrastructure requirements (buildbots, management) generates additional
>> expenses for the Foundation that only benefit the OpenOffice project.
>>>>>
>>>>> In short: if OpenOffice can use its web traffic and popularity to
>> drive more donations to the Foundation, it will surely directly benefit
>> from most of them. So I agree with Juergen that we should solicit donations.
>>>>>
>>>>> Regards,
>>>>> Andrea.
>>>>>
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>>
>>
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>>
> 


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