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From Louis Suárez-Potts <>
Subject Re: 80 million downloads
Date Sun, 01 Dec 2013 15:41:21 GMT
I propose we start a real and maybe even interesting thread on marketing (and also dev, if
so be it) concerning strategy for moving ahead.

I would love for us to be positive and fact-based.
I would love for us to invite discussion and then action.
I would love it if we could enunciate *why* we are contributing to this project. 

But let's do it in a new thread? 


On 01-Dec-2013, at 10:38, Rob Weir <> wrote:

> On Sun, Dec 1, 2013 at 10:01 AM, Hagar Delest <> wrote:
>> Le 01/12/2013 14:35, Rob Weir a écrit :
>>> On Sun, Dec 1, 2013 at 7:51 AM, Rory O'Farrell <> wrote:
>>>> Unfortunately, the ordinary computer user has no idea of the base of
>>>> underlying code or of its source. He is only aware of the title of the
>>>> package he uses, and this dominates perception.
>>> True.  But what are the facts?   Our download numbers show that there
>>> are relatively few Linux downloads.  We have more AOO Windows users in
>>> Poland than Linux users worldwide.
>> But I guess that the download numbers don't take into account the
>> repositories from the GNU/Linux distros.
>> So what you record is only those who want to switch from the distro
>> delivered solution to AOO.
>>> As far as brand perceptions go, the data I have shows that the
>>> OpenOffice brand is increasing, and is far stronger than the
>>> LibreOffice brand [1].  In fact, some LibreOffice supporters interpret
>>> these numbers as indicating that many LibreOffice users mistakenly
>>> think that they are still using OpenOffice and refer to it as
>>> "OpenOffice".  That just goes to show that we have some brand
>>> perception paranoia on both sides!
>>> Finally, the take away from the brand perception survey is that most
>>> people have heard of neither OpenOffice nor LibreOffice.  That is
>>> where the greatest gains will gone from, increasing mainstream
>>> awareness of OpenOffice.
>> The problem is that even among the users who know about OO, LibO is gaining
>> more and more visibility. If all articles deal with LibO and the proclaimed
> Again, look at the actual data cited in the link above.  OpenOffice is
> gaining visibility faster than LibreOffice is.
> And please acknowledge that Windows users far outnumber Linux users in
> the world.  So you can then do apples-to-apples comparisons of Windows
> downloads of AOO and LO on third party websites and see that this is
> not even close:
> AOO:  11,736 downloads in the last week (today is only Sunday,
> remember, but check back later in the week to see the trend continue)
> LO: 2,245 downloads in the last week:
>> death of AOO, users who are considering moving away from MSFT will not even
>> try to check about AOO.
>> FUD is becoming dangerous, especially with the kind of journalism we are
>> seeing. Even if in the community we know it's FUD, we can't accept it
>> anymore.
> I think you are confusing the perceptions within the echo-chamber of
> open source insiders with the reality in the real world.   If you want
> to do marketing in this area then you need a thick skin and be able to
> do more than complain.  If you don't like the LibreOffice-promoted
> stories about OpenOffice then just wait until you see the
> Microsoft-promoted stories!
> Regards,
> -Rob
>> Hagar
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