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From Howard Lewis Ship <hls...@gmail.com>
Subject Re: PR, SEO and nofollow
Date Wed, 20 Apr 2011 17:23:12 GMT
Thanks, those are good points.  We're limited in that we use a shared
instance of Confluence; those NOFOLLOW attributes are part of
Confluence and even if that's configurable, I don't know that we can
turn it off.

On Wed, Apr 20, 2011 at 10:11 AM, Mark <mark-lists@xeric.net> wrote:
> I noticed that the Tapestry website uses nofollow on all the external
> links. Perhaps there is a reason for this, but I wanted to point out a
> few thoughts about how it might be less than optimal from the
> standpoint of spreading information about Tapestry.
> When nofollow was first introduced the search engine optimization
> benefit that wasn't passed to nofollow links was available for other
> links.  So if you put nofollow on all external links it helped you
> push more SEO value to your internal pages links that didn't use
> nofollow.  This meant that adding nofollow to external links could
> help your internal pages rank better.  This is no longer the case.
> The seo value that would normally be assigned to external links is
> simply lost when they are marked as nofollow.
> So there is no advantage to http://tapestry.apache.org in marking each
> external link with no follow. However, there is a significant
> advantage to the Tapestry community by making Tapestry related
> resources easier to find in search engines.  For example, if you do a
> search for:
> Tapestry 5 IDE
> I'd expect to find at least the following pages in the first pages results:
> 1. Tapestry's pages and wiki articles talking about IDE integration and setup.
> 2. Jet  Brain's page about their Tapestry integration
> 3. The loom plugin
> 2 and 3 don't show up in the search results unless you dig down a few
> pages into the results. It is much more likely they would show up on
> the first page if the links on
> http://tapestry.apache.org/community.html were not marked with
> nofollow.
> Another example is what you get when you just search for the word
> Tapestry.  The top result is http://tapestry.apache.org.  This is
> good, but if you look down the page, you'll see that all the other
> results are all about fabric. This isn't too unexpected.but here is
> basically how Google is thinking.  Google recognizes that Apache
> Tapestry is the most important website for someone looking for the
> word Tapestry. Then it looks to see what websites Apache Tapestry
> considers important. All it finds is a bunch of links that Apache
> Tapestry has flagged as "don't trust these, they might be spam".
> Anyway, there is some food for thought.  There may be some reasons
> that it needs to be this way, but I wanted to make sure we aren't just
> doing something out of habit because it was beneficial 5 years ago
> when it might be detrimental today.
> Mark
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Howard M. Lewis Ship

Creator of Apache Tapestry

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