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From "Sally Khudairi" ...@apache.org>
Subject The Apache Software Foundation Announces Apache® Unomi™ as a Top-Level Project
Date Thu, 21 Mar 2019 12:02:57 GMT
[this announcement is available online at  https://s.apache.org/brS6 ]

Powerful Open Source Customer Data Platform in use at Al-Monitor, Altola, Jahia, and Yupiik,
among others. 

Wakefield, MA —21 March 2019— The Apache Software Foundation (ASF), the all-volunteer
developers, stewards, and incubators of more than 350 Open Source projects and initiatives,
announced today Apache® Unomi™ as a Top-Level Project (TLP).

Apache Unomi is a standards-based, Customer Data Platform (CDP) that manages online customer,
leads, and visitor information to provide personalized experiences that adheres to visitor
privacy rules such as GDPR and “Do Not Track” preferences. The project was originally
developed at Jahia, and was submitted to the Apache Incubator in October 2015.

"I am truly thankful to our community, especially our mentors, who have helped us achieve
this milestone," said Serge Huber, Vice President of Apache Unomi. "The original vision behind
Unomi was to ensure true privacy by making the technologies handling customer data completely
Open Source and independent. Since it was submitted to the Apache Incubator, developing Unomi
using the Apache Way will ensure the project grows its community to be more diverse and welcome
new users and developers."

Apache Unomi is versatile, and features privacy management, user/event/goal tracking, reporting,
visitor profile management, segmentation, personas, A/B testing, and more. It can be used

 - a personalization service for a Web CMS;

 - an analytics service for  native mobile applications;

 - a centralized profile management system with segmentation capabilities; and

 - a consent management hub

Apache Unomi is the industry's first reference implementation of the upcoming OASIS CDP specification
(established by the OASIS CXS Technical Committee, which sets standards as a core technology
for enabling the delivery of personalized user experiences). As a reference implementation,
Apache Unomi serves as a real world example of how the standard will be stable, and is quickly
gaining traction by those interested in truly open and transparent customer data privacy.
Apache Unomi is in use at organizations such as Al-Monitor, Altola, Jahia, Yupiik, and many
others to create and deliver consistent personalized experiences across channels, markets,
and systems.

"When Serge and I announced the launch of the Apache Unomi project at the 2015 ApacheCon Budapest,
Apache Unomi, at that time, was the first proposal among the rising Customer Data Platform
industry's segment, positioned as an 'ethical data-driven marketing' product that would respect
the privacy of customers while leveraging the power of unified customers data," said Elie
Auvray, Head of Business Development at Jahia. "Jahia's digital experience management solutions
are based on Apache Unomi, and we can't wait to see how the project will now evolve with its
growing community. Seeing today Apache Unomi becoming a Top-Level Project is a great reward
for us as Open Source software believers. We are proud of this milestone, grateful to the
Apache Software Foundation and our mentors, and we know it's only the beginning of a new –hopefully
long and successful– journey."

"Under development at OASIS, the Customer Data Platform specification –for which Apache
Unomi aims to be the reference implementation– lies at the crossroads of many solutions
providers needs such as WCM, CRM, Big Data Platforms, Machine Learning, IoT and Digital Marketing,"
said Laurent Liscia, CEO of OASIS. "At a time when client data interoperability and built-in
data privacy are mandatory foundations for legal, consistent, and personalized experiences
across channel markets and systems, the CDP specification, together with Apache Unomi, is
a clear and welcome answer to end-user concerns."
"Apache Unomi is the perfect solution to implement a user profile platform," said Jean-Baptiste
Onofré, Fellow at Talend. "It fully addresses the user trust and privacy needs, allowing
to easily create user profile and Web marketing features. As Unomi is powered by Apache Karaf,
it's also a great platform for several use cases, such as digital marketing in Web applications,
managing user profiles on IoT devices, and more."

"Apache Unomi enables Al-Monitor readers to be driven towards additional personalized content
that corresponds, via content tags profiling and related automated segmentations, to what
they have already accessed," said Valerie Voci, Head of Digital Strategy and Marketing at
Al-Monitor. "This data follows our customers where they go, so it's a consistent experience
whether they are getting these recommendations in their inbox or on the Website or both. And
if a change takes place on one, that change is immediately reflected on the other. It helps
us create a very cohesive marketing message and a great overall digital experience."

"As we were developing a progressive web app (PWA) for a client, we were looking for a Customer
Data Platform (CDP) to store customer insights, such as behavioral and explicit customer data,"
said Lars Petersen, Co-Founder at Altola. "Privacy was table stake for us, along with the
flexibility to customize data schema and open API. We selected Apache Unomi based on these
parameters, we had it up and running on AWS in less than 30 min. and are very impressed with
the maturity of the platform, its privacy by design and how easy it was to work with."

"In a digital world, customer data is very important to offer a better experience to users.
However, data privacy and trust is not an option for users," said François Papon, CTO at
Yupiik. "Apache Unomi is the best solution for our clients because it's an Open Source project
managed by an independent foundation, there is no vendor lock-in. It's also based on other
solutions like Apache Karaf that made it ready for modularity, scalability, cloud, devops,
and more." 

"Apache Unomi is poised to disrupt the Customer Data Platform market," said Thomas Sigdestad,
CTO at Enonic, and co-chair, with Serge Huber, of the CDP standards work at OASIS open. "The
CDP marketplace is lacking from a standard way of exchanging data, and the vendor space is
over-represented by closed source and proprietary cloud offerings. This effectively limits
the potential and adoption of CDP in general. Apache Unomi is not merely Open Source, but
also the reference implementation of the imminent CDP standard from OASIS. Companies using
Unomi will benefit from faster and simpler integrations without locking their customer data
into yet another proprietary silo." 

"Graduating as an Apache Top-Level Project is only the beginning," added Huber. "Unomi has
a lot of potential that it still to be developed, and is a perfect opportunity for those interested
in Customer Data Privacy to participate through our mailing lists and Slack channel, and to
learn more about the project on our Website and presentations."

Catch Apache Unomi in action at ApacheCon North America (9-12 September 2019 in Las Vegas,
Nevada), and ApacheCon Europe (22-24 October 2019 in Berlin, Germany) http://apachecon.com/

Availability and Oversight
Apache Unomi software is released under the Apache License v2.0 and is overseen by a self-selected
team of active contributors to the project. A Project Management Committee (PMC) guides the
Project's day-to-day operations, including community development and product releases. For
downloads, documentation, and ways to become involved with Apache Unomi, visit http://unomi.apache.org/

About the Apache Incubator
The Apache Incubator is the entry path for projects and codebases wishing to become part of
the efforts at The Apache Software Foundation. All code donations from external organizations
and existing external projects seeking to join the ASF enter through the Incubator to: 1)
ensure all donations are in accordance with the ASF legal standards; and 2) develop new communities
that adhere to our guiding principles. Incubation is required of all newly accepted projects
until a further review indicates that the infrastructure, communications, and decision making
process have stabilized in a manner consistent with other successful ASF projects. While incubation
status is not necessarily a reflection of the completeness or stability of the code, it does
indicate that the project has yet to be fully endorsed by the ASF. For more information, visit

About The Apache Software Foundation (ASF)
Established in 1999, the all-volunteer Foundation oversees more than 350 leading Open Source
projects, including Apache HTTP Server --the world's most popular Web server software. Through
the ASF's meritocratic process known as "The Apache Way," more than 730 individual Members
and 7,000 Committers across six continents successfully collaborate to develop freely available
enterprise-grade software, benefiting millions of users worldwide: thousands of software solutions
are distributed under the Apache License; and the community actively participates in ASF mailing
lists, mentoring initiatives, and ApacheCon, the Foundation's official user conference, trainings,
and expo. The ASF is a US 501(c)(3) charitable organization, funded by individual donations
and corporate sponsors including Aetna, Alibaba Cloud Computing, Anonymous, ARM, Baidu, Bloomberg,
Budget Direct, Capital One, Cerner, Cloudera, Comcast, Facebook, Google, Handshake, Hortonworks,
Huawei, IBM, Indeed, Inspur, Leaseweb, Microsoft, ODPi, Pineapple Fund, Pivotal, Private Internet
Access, Red Hat, Target, Tencent, Union Investment, Workday, and Verizon Media. For more information,
visit http://apache.org/ and https://twitter.com/TheASF

© The Apache Software Foundation. "Apache", "Unomi", "Apache Unomi", and "ApacheCon" are
registered trademarks or trademarks of the Apache Software Foundation in the United States
and/or other countries. All other brands and trademarks are the property of their respective

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