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From "Chris Douglas (JIRA)" <j...@apache.org>
Subject [jira] Commented: (HADOOP-7020) establish a "Powered by Hadoop" logo
Date Fri, 05 Nov 2010 16:24:45 GMT

    [ https://issues.apache.org/jira/browse/HADOOP-7020?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=12928653#action_12928653

Chris Douglas commented on HADOOP-7020:

This discussion is veering into an unproductive mire. Please reign it in. While I also recall
the logo from Cloudera products, most users won't get the reference. It's an insensitive suggestion,
not an invalid one.

bq. The yellow guy is owned by apache, Cloudera also uses it in a bunch of marketing materials,
so what? The main hadoop logo is all over the front of Cloudera's webpage right now, I just
checked and it's not cramping my style.

The Hadoop logo is Apache's intellectual property and- from what I understand of trademark
law, which is confined mostly to the last clause of this sentence- it cannot allow third parties
to use it indiscriminately without losing its enforcement rights to that mark. Hence the necessity
of a "powered by" logo that those third parties *can* use without harming Apache's IP. It's
a legal question, not a style question.


If it were to appear, I would prefer a logo that emphasizes that Hadoop comes from Apache
over one that only highlights the elephant. The latter trademark has not been handled respectfully.
If the "powered by" trademark guidelines are intended to protect Apache's marks, and the Hadoop
elephant is not as strongly associated with Apache as it should be, then adopting the hardhat
logo would make less progress than one that reasserted Apache's ownership. The Hadoop elephant
+ Apache feather + "Powered by Apache Hadoop" would be a safe choice. It would address the
feedback the project has gotten from trademarks@ and avoid even the appearance of impropriety.

There are a finite number of things I can care about, and unless the logo poses the Hadoop
elephant doing something profane, I'm +0 on whatever comes out of this thread.

> establish a "Powered by Hadoop" logo
> ------------------------------------
>                 Key: HADOOP-7020
>                 URL: https://issues.apache.org/jira/browse/HADOOP-7020
>             Project: Hadoop Common
>          Issue Type: Improvement
>          Components: documentation
>    Affects Versions: site
>            Reporter: Doug Cutting
>            Assignee: Doug Cutting
>             Fix For: site
>         Attachments: powered-by-hadoop-small.png, powered-by-hadoop.png
> We should agree on a Powered By Hadoop logo, as suggested in:
> http://www.apache.org/foundation/marks/pmcs#poweredby

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