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Subject [openoffice-org] 02/02: Migration of trademark html content
Date Sun, 01 Nov 2020 20:56:43 GMT
This is an automated email from the ASF dual-hosted git repository.

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commit 91f85673b885442caf9fc84f1e82866747798d36
Author: Dave Fisher <>
AuthorDate: Sun Nov 1 12:56:36 2020 -0800

    Migration of trademark html content
 content/trademark/brandrefresh.html | 94 +++++++++++++++++++++++++++++++++++++
 1 file changed, 94 insertions(+)

diff --git a/content/trademark/brandrefresh.html b/content/trademark/brandrefresh.html
new file mode 100644
index 0000000..52a08f2
--- /dev/null
+++ b/content/trademark/brandrefresh.html
@@ -0,0 +1,94 @@
+  <meta http-equiv="Content-Type" content="text/html; charset=utf-8">
+  <title>Refreshed Brand</title>
+<h1>A Brand Refresh for</h1>
+<p>During the last 10 years; has evolved to a quite large
project in the FLOSS world and a successful product in the office productivity
+suite market. Together with our product the brand spread over the world. This
brand has a tradition of quality and it remains faithful to
+its origins. Instead of a complete new design we started a refresh. It points out the key
components and improves the overall impression to gain even more
+strength and confidence.</p>
+<h2>Revised Logo</h2>
+<p style="margin-bottom: 0cm;">The Logo and the seagulls are well recognized
- even if not applied consistently today. Therefore it is more
+than reasonable to retain the text string, the color code blue/black and the seagulls. They
express the openness, freedom and collaboration we experience.
+A new blue - friendly and modern – is used. The new tint reminds of a blue sky in a sunny
day and with the seagulls also being blue and flying, the
+sensation of freedom and openness is reinforced.</p>
+<img style="width: 300px; height: 150px;" alt="refreshed logo" src="logo_color.png" align="middle">
+<br><small><small><small>Copyright &copy; 2010, Oracle and/or
its affiliates. All rights reserved.</small></small></small>
+<h2>New Symbol</h2>
+<p style="margin-bottom: 0cm;">The seagulls are established as a main visual element.
They are not only part of the logo but also construct a standalone
+symbol. They stand for the freedom of, as they are freely flying birds. There
are two of them, which reinforces the value of collaboration
+and openness. The lighter blue emphasizes this idea even more. The slight changes in their
shape and position make them more scalable and rounder.</p>
+<img style="width: 100px; height: 100px;" alt="new symbol" src="symbol_color.png" hspace="20"
+<br><small><small><small>Copyright &copy; 2010, Oracle and/or
its affiliates. All rights reserved.</small></small></small>
+<p>The above shown 2D symbol is the unaltered stable form. It can be the basis for
derived versions that reflect the style of a certain environment or
+seasonal fashion trends.</p>
+<p><img style="width: 135px; height: 132px;" alt="3d symbol" src="symbol_3d_smp.png"
+<h2>Status (February 2010)</h2>
+<p>With these branding elements the groundwork is established to strengthen the brand
of The elements are going to be introduced in the next Community Council meeting. There is a wide range of succeeding necessary and
complementary activities. The
+<a href="">Branding Initiative</a> - as
part of the marketing project - will be the home for the work enabling the
+diverse community and our supporters to use a consistent design. Sun/Oracle will furnish
the initial adoption in areas of the product like splash screen,
+about box, application icons, odf icons, start center, ... with the next release of
This is in line with the
+<a href="//servlets/ReadMsg?list=discuss&amp;msgNo=65559">earlier notification</a>
that changes to site/product elements are
+necessary due to the acquisition of Sun Microsystems by Oracle. With the establishment of
a repository of branding elements in the required formats, usage
+guidelines, how-tos by the Branding Initiative we will have the toolbox to reach an even
broader audience with a refreshed brand. Besides the png images
+shown above the elements are available in svg format. You will want to wait with your utilization
until the guide can help with the proper application of
+the material. You can even join the creation effort by subscribing to the list
+<a href=""></a></p>
+<h2>Status (May 2010)</h2>
+<p>After the introduction of the refreshed logo, new brand elements based on the refreshed
logo were integrated in the graphical user
+interface. For more detailed information please visit <a href="">Visual
Design Refresh</a></p>
+<p>The efforts for a consistent branding led to the creation of the
+<a href="">Branding Initiative</a>.
The main aim of this initiative is to consolidate a
+consistent branding that expresses the spirit of For concrete tasks, like
the creation of specific GUI elements stakeholders of various
+projects collaborate in I-Teams. For more information on the I-Teams visit the
+<a href="">Application
Rebranding Project homepage</a> </p>
+<h2>Use in our Product</h2>
+<h3>Splash screen</h3>
+<img src="splashscreen_OOo3_refresh.png" width="551" height="366" border="0" alt="">
+<h3>About Box</h3>
+<img src="Aboutbox_OOo3_refresh.png" width="469" height="622" border="0" alt="">
+<h3>Start center</h3>
+<img src="fullscreen_OOo3_refresh.png" width="1099" height="770" border="0" alt="">
+<h3>ODF icons</h3>
+<img src="ODF_icons.png" width="475" height="205" border="0" alt="">
+<h3>Application icons</h3>
+<img src="OOo_Application_256x256.png" width="256" height="256" border="0" alt="">
+<h2>Third Party Use of Logos </h2>
+<p> Please see the <a href="">Apache
OpenOffice Trademarks</a> page for information on the use of,
+and how to request the use of the logos and other trademarked items.

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