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From Martijn Dashorst <martijn.dasho...@gmail.com>
Subject Re: Blog entry
Date Thu, 02 Jul 2009 12:36:10 GMT
Our trademark policy (if there is any such) tells us to use Apache Foo
as the first mention, and after that use just Foo, because keeping
Apache in front of everything makes reading the text harder (unless
you're writing about the HTTPD server ;)


On Thu, Jul 2, 2009 at 2:19 PM, Greg Brown<gkbrown@mac.com> wrote:
>> But people who care greatly about the Apache brand has recognized that
>> we (the whole of ASF) needs to take better care of the "brand",
>> otherwise we can't claim it.
>> 1. Pivot should be "Apache Pivot", and a claim that Apache and Apache
>> Pivot are trademarks of the Apache Software Foundation.
> I have used both "Pivot" and "Apache Pivot" in past articles. I decided to
> use the less formal-sounding "Pivot" for the blog entry since its tone is
> fairly conversational. I can change it, if necessary.

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